If you buy an independently reviewed services or products by means of a hyperlink on our web site, WWD might obtain an affiliate fee.
If Vogue’s front-row fixtures, Francophiles and fragrant aficionados say “au revoir” with additional enthusiasm as they put together to depart from the Metropolis of Gentle, you may wager they’re flying Air France . Beginning right this moment, Jan. 15, vacationers will breathe within the refreshing perfume of AF001 — a brand new scent developed by Francis Kurkdjian, grasp perfumer and creative director of Maison Francis Kurkdjian — that may grace choose Air France lounges and the La Première suites at Paris-Charles de Gaulle Airport.
After two years, the nostril behind the beloved Baccarat Rouge 540 accomplished his new formulation that takes Air France fliers on an olfactory journey by notes of jasmine, rose, musk, and mimosa — channeling emotions of lightness, sunny vibrancy, and serenity (anybody who’s ever been on a airplane is aware of that the latter half definitely is useful!). Its very title, the flight quantity for Air France’s iconic Concorde flights between New York and Paris within the Nineteen Seventies, is an allusion to the provider’s wealthy historical past.
Given the perfume’s intimate ties to France and the French capital specifically, it’s solely pure that Air France tapped Francis Kurkdjian for the duty of capturing the ephemeral, hard-to-describe je ne sais quoi of the French way of life and placing it in a bottle. Kurkdjian, in spite of everything, was born in Paris to Armenian mother and father and attended a fragrance college in Versailles within the ’90s. His contributions to the world of luxurious fragrance embrace the event of quite a few signature scents for main trend homes (Jean Paul Gaultier’s Le Male; Burberry Her) and turning into the fragrance creations director at Parfums Christian Dior in 2021, the place Kurkdjian created the brand new Dior L’Or de J’Adore in 2023. Including an Air France partnership to his record of achievements is simply another reason to be aware of the grasp perfumer’s creations (and add the greatest girls’s perfumes to your purchasing cart).
“It was the phantasm of a ray of sunshine on the wings of an plane that impressed me to create this mild, contemporary, and comforting residence perfume,” Kurkdjian mentioned of AF001 in an Air France press launch.
In the event you’re not planning a visit to Paris fairly but however do have a trip penciled in on the calendar, the subsequent smartest thing could be to make the most of Maison Francis Kurkdjian’s travel-sized perfume bottles, which you’ll find within the model’s Perfume Wardrobe for Her and for Him, in addition to the Globe Trotter Gold Journey Spray Case. Whereas the perfume units function 0.4-ounce variations of the perfumer’s best-selling scents (the Baccarat Rouge 540, in fact, but additionally the Oud Satin Temper Eau de Parfum and Grand Soir Eau de Parfum, forming a group of eight favorites in complete), the journey case is supposed to carry simply one among these TSA-friendly bottles whereas boasting a magnetic closure for ease of entry.
To really savor Kurkdjian’s newest masterpiece — AF001 — we advocate one easy factor. Arrive on the CDG Airport early on your return flight and prepare to lounge in luxurious, fragrant bliss earlier than takeoff.
Store Maison Francis Kurkdjian Journey-sized Fragrances
Why Belief WWD
Since 1910, WWD — sometimes called “the trend bible” — has been the main trade voice of authority for senior executives within the world girls’s and males’s trend, retail and magnificence communities, whereas additionally informing the patron media that cowl the market. Right now, WWD’s breaking information and development protection continues to be a reliable useful resource for each trend insiders and shoppers alike. Our purchasing editors proceed to uphold WWD’s editorial requirements and values with high quality, expert-backed product picks. Be taught extra about us right here.
Meet the Writer
Stacia Datskovska is a Senior Commerce Author at WWD. Beforehand, she labored at ELLE DECOR as an assistant digital editor, protecting all issues luxurious, tradition, and way of life by means of a design lens. Her bylines over the previous 5 years have appeared in USA Right now, Baltimore Solar, Teen Vogue, Boston Globe, Meals & Wine, and extra. Previous to becoming a member of ELLE DECOR, Datskovska realized the ins and outs of e-commerce at Mashable, the place she examined merchandise, coated tentpole gross sales occasions, and curated present information roundups. She graduated from NYU with a bachelor’s diploma in journalism and worldwide relations. Datskovska commonly stories on trending trend merchandise and new magnificence releases.