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DIBS Magnificence, the breakthrough cosmetics line and NewBeauty NB100 recipient, simply made its debut into brick-and-mortar retail via an unique partnership with Ulta Magnificence. The rollout formally started on August 26, and choose DIBS Magnificence merchandise at the moment are gracing the cabinets of over 590 Ulta Magnificence shops throughout the USA. They’re additionally obtainable on ulta.com, launching via Ulta Magnificence’s rising model platform, Sparked.
Based with the mission to simplify magnificence routines for busy shoppers, DIBS Magnificence presents easy-to-use, must-have make-up designed to ship extra. The model’s viral hero merchandise, together with the Desert Island Duos, promise fast and impactful make-up with minimal effort.
DIBS Magnificence’s dedication to wash magnificence aligns completely with Ulta Magnificence’s Acutely aware Magnificence initiative. The model’s merchandise are licensed vegan, cruelty-free, gluten-free and talc-free. They’re additionally protected for delicate pores and skin and have undergone each allergy and dermatologist testing.
For cofounder and sweetness influencer Courtney Shields, this launch represents a full-circle second. “I’ve been buying at Ulta Magnificence since I used to be a young person and it’s a full-circle dream to have the ability to convey each my mother and daughter into shops to expertise our model on their cabinets,” Shields stated in a press launch. “We knew from our first assembly that Ulta Magnificence was the fitting house for our model.”
Jeff Lee, cofounder and CEO of DIBS Magnificence, sees this partnership as a major step in direction of the model’s objective of changing into a “50-state model.” With this launch, DIBS Magnificence could have a presence in 46 states. “We had been extraordinarily considerate about discovering the fitting companion that amplifies our dedication to welcoming individuals into the DIBS expertise with vivid and open areas. Ulta Magnificence is the dream companion for us in our shared mission to ‘mix the principles’ for right this moment’s shoppers.”
Maria Salcedo, senior vp of merchandising at Ulta Magnificence, can be enthusiastic in regards to the partnership: “Giving magnificence lovers extra of what they love, we’re excited to solely welcome rising coloration cosmetics model, DIBS Magnificence, to our assortment as they make their retail debut. For the primary time, our company can discover, experiment, and play with DIBS’ completely paired blush, contour, and glow-giving bronzer sticks in shops, making it simpler than ever to seek out their ideally suited shades for an unmatched, on a regular basis look.”