Unmatched — the brand new skilled girls’s 3-on-3 basketball league launching subsequent week — has added one other spectacular associate to its assortment.
Samsung, one of many world’s largest expertise firms, will function its official expertise and presenting associate — which signifies that Unmatched will use all Samsung expertise to energy the league. That can equip its 36 gamers with new expertise — and convey greater than 600 hours of social content material for followers, together with pregame, postgame, and in-game content material.
Unmatched gamers will put on Samsung’s Galaxy Ring and Galaxy Watch to trace their coaching performances. That’s a part of the league’s promise to supply cutting-edge expertise and services. League co-founders Napheesa Collier and Breanna Stewart may even change into Samsung Ambassadors.
“Samsung is a model that opens individuals as much as new and completely different experiences – breaking boundaries, redefining what’s potential via our expertise and celebrating differentiated human tales and factors of view,” mentioned Olga Suvorova, a vice chairman at Samsung’s advertising and marketing division. “That very same spirit lies on the coronary heart of Unmatched and its groundbreaking mission to actually change the sport for its gamers and followers.”
Samsung is Unmatched’s tenth introduced associate, becoming a member of Ally Monetary (official banking and founding associate); TNT Sports activities (unique media rights associate); VistaPrint (official print and design associate); State Farm (official dwelling and auto insurance coverage sponsor); Ticketmaster (official ticketing associate); Wilson (official sport ball producer); Below Armour (official uniform associate and efficiency clothes shop); Miller Lite (official beer associate); Mediapro North America (official manufacturing and internet hosting associate); and Sephora (official magnificence associate).
“We’re grateful for Samsung’s unimaginable assist and deep understanding of Unmatched’s mission to ship the very best expertise for gamers and followers,” mentioned Alex Bazzell, Unmatched President. “Samsung is elevating Unmatched and empowering gamers in the way in which we each imagine they deserve, and their partnership speaks volumes to the revolutionary imaginative and prescient for girls’s basketball we’re creating collectively.”
Unmatched suggestions off subsequent Friday, Jan. seventeenth in Miami, and can function 36 WNBA stars from throughout the league — a listing that features high-profile gamers like Sabrina Ionescu, Angel Reese, Breanna Stewart, Napheesa Collier, Brittney Griner, and dozens of others.
TNT Sports activities and Unmatched reached a multi-year media rights partnership to solely current dwell sport protection on TNT and truTV – with all video games additionally being streamed on Max.