Synonymous with glamorous resort areas, Pucci has chosen Portofino because the vacation spot for its subsequent runway present, scheduled for April 4.
The exact location and different particulars are nonetheless beneath wraps.
However one of many stars of the style spectacle will likely be Marmo, an emblematic, marble-like print that Camille Miceli revived in 2021 when she arrived as creative director of the Florentine home.
“Pucci embraces its glamorous but laid-back seaside spirit, with the model’s heritage basking within the springtime solar,” the model mentioned in a press release shared solely with WWD, lauding Portofino as an on-brand vacation spot — “shiny, breezy and exuding Mediterranean dolce vita.”
A fishing village on the Italian Riviera, Portofino is prized for its pastel-colored buildings, seafood eating places and its iconic Piazzetta overlooking the harbor. The city has been a magnet for European aristocracy and the worldwide jet-set because the Nineteen Fifties.
Italy is proving to be the most well-liked nation for vacation spot exhibits in early 2025.
Chanel is ready to kick off the cruise 2026 season with a present on Lake Como on April 29, as reported, with Gucci hitting Florence on Could 15 and Dior touring to Rome for its Could 27 show. Max Mara is planning a two-day resort 2026 expertise, which can embrace a runway present, in Naples on June 16 and 17.
Miceli staged her first runway present for Pucci final Could in Florence. Earlier than that, she most popular multi-day way of life “experiences” in such jet-set locations as Capri and Saint Moritz.
Managed by luxurious big LVMH Moët Hennessy Louis Vuitton since 2000, Pucci is a resort-focused model that unveils collections on a see-now, buy-now foundation, though every unveiling consists of a number of drops.