Because the aesthetic trade continues to evolve and alter, understanding shopper conduct helps us see what the following huge factor in magnificence and cosmetic surgery can be. Our 2024 State of Aesthetics report dives into the most recent information, inspecting the influence of GLP-1 drugs on magnificence spending to the rising demand for noninvasive therapies. This report offers actual time insights to assist present which classes are rising and what’s driving shopper selections on this transitional yr.
The Impression of GLP-1 Medicines
Probably the most vital developments in cosmetic surgery at this time is the rise of GLP-1 drugs like Ozempic and Zepbound. Initially developed for diabetes administration, these medicine have grow to be fashionable for his or her weight reduction advantages. Nonetheless, additionally they deliver distinctive aesthetic challenges, corresponding to sagging pores and skin and facial quantity loss—generally known as “Ozempic Face” and “Ozempic Physique.” A big majority of respondents, 49%, acknowledged they plan to have an in-office process after attaining their weight reduction objectives.
Our information reveals that 62.4% of customers who’ve achieved their weight reduction objectives with GLP-1 drugs at the moment are in search of therapies to handle free or sagging pores and skin. Moreover, 46.6% are excited about enhancing muscle tone and definition, whereas 41.4% are centered on lowering extra physique fats. This rising demand for pores and skin tightening, muscle firming and physique contouring therapies is obvious in aesthetic practices throughout the nation.
The monetary dedication to GLP-1 drugs can also be reshaping shopper spending habits. In line with our survey, 41.2% of respondents have reduce on different bills, corresponding to eating out and spa companies, to afford these drugs. Regardless of these sacrifices, the demand for aesthetic therapies stays strong. Shoppers are more and more in search of cost-effective options that ship seen outcomes, with minimally invasive procedures like microneedling, laser pores and skin resurfacing and neurotoxins gaining recognition amongst these trying to keep their look throughout their weight reduction journey.
Evolving Client Preferences
As customers’ skin-care priorities evolve, clear elements, cruelty-free merchandise and options for hormonal pores and skin considerations have grow to be prime issues. The info reveals a rising curiosity in natural and vegan choices, reflecting a broader shift in direction of sustainability and moral magnificence practices. For aesthetic suppliers, this means that customers are more and more receptive to merchandise aligned with these values and are keen to include them into their skin-care routines. Notably, the report reveals that 40% of customers bought skincare merchandise immediately from their aesthetic supplier previously yr, highlighting the significance of providing merchandise that resonate with these evolving preferences.
The Way forward for Aesthetic Therapies
Wanting forward, the demand for noninvasive and minimally invasive therapies continues to develop. Our survey reveals that 42.9% of respondents plan to bear neurotoxin therapies, whereas 38.7% are excited about microneedling and enamel whitening. These preferences spotlight the need for therapies that provide vital outcomes with minimal downtime—a development that’s prone to dominate the aesthetic trade within the coming years.
The report additionally reveals vital hesitations amongst respondents on the subject of sure beauty procedures. Topping the checklist is the Brazilian Butt Carry, with 69.3% of members expressing they’d by no means take into account it, signaling a powerful aversion to this high-risk process. Breast discount and augmentation additionally confronted notable resistance, with 45.4% and 29.1% of respondents, respectively, steering clear of those surgical procedures. This development suggests a rising choice for noninvasive therapies as customers grow to be extra cautious concerning the dangers related to surgical enhancements.
Future Spending Forecasts
Respondents additionally indicated that in the event that they wanted to scale back general spending, the highest three areas they have been most probably to chop again on have been eating (56.1%), nail care (48.3%) and clothes (41.7%). Different areas like spa/therapeutic massage companies (38.8%) and health/health club memberships (31.2%) additionally noticed vital potential reductions. Curiously, spending on aesthetic therapies or procedures (19.6%) and skincare (5.6%) have been among the many least prone to be reduce, highlighting the significance positioned on sustaining magnificence routines even throughout instances of economic constraint.
Because the trade continues to evolve, staying knowledgeable about these developments helps suppliers not solely meet but additionally exceed shopper expectations, making certain a thriving observe in 2024 and past.
Report Methodology: The 2024 NewBeauty “State of Aesthetics” report relies on real-time information gathered from BeautyEngine subscribers. Surveys have been deployed in Spring of 2024, specializing in particular person affected person issues throughout the aesthetic remedy course of and projected spending habits and attitudes within the coming yr. BeautyEngine’s intensive attain faucets right into a neighborhood of magnificence fanatics with a ardour for aesthetic therapies, making certain that the report’s information precisely represents the preferences and attitudes of knowledgeable and engaged customers. Click on right here for a full model of the report.