I’ve been actually to see how Saman Amel have modified their enterprise mannequin lately. They’ve made a aware resolution to supply a much more concerned service to prospects, which is then mirrored of their costs. The cheaper Toscana line begins at £2300 for a go well with now, however the Neapolitan is £3500.
So, some examples of issues they do are:
- Conduct a half-hour interview with each buyer earlier than come to their nation for a trunk present
- Set the room up in a different way for each buyer, throughout a trunk present or for any common appointment, in order that the garments mirror particular issues they might recommend (the interview, after all, serving to to ascertain this)
- Ship out printed playing cards to prospects every season, exhibiting particular appears to be like they might recommend, given what they learn about their wardrobe and what they’ve purchased up to now
- Put collectively displays based mostly on discussions, together with ideas on supplies and the way issues match along with the remainder of a wardrobe
No person actually does this. Bespoke tailors typically know the shoppers the meet on trunk reveals very nicely, however they by no means have devoted clothes, and infrequently speak to them prematurely. Some supply appointments of simply half-hour.
On the different finish of the spectrum, luxurious homes supply fairly poor customer support. Stroll into most retailers and also you’re usually made to really feel such as you’re privileged simply to be served – and the individual serving not often has a lot fashion or expertise.
Saman Amel have at all times produced an excellent handmade MTM product – I reviewed my jacket right here. However the costs have risen to mirror these new providers.
For a lot of readers, this might be too costly. However I additionally know others that will welcome the hands-on expertise, in addition to the luxurious service (the showrooms in Stockholm and now London are stunning). Not like most luxurious manufacturers, you’ll be able to see one thing of what you’re paying for.
When Saman and Dag opened the brand new London showroom, they requested me to assist make a video for them that defined a few of the providers. You possibly can see it beneath.
I additionally went by way of the service they provide folks, with the items I’ve made with them up to now (jacket, knits, trousers, coat) mentioned, after which a rack of issues they might recommend for me. It was actually attention-grabbing, making me rethink issues like charcoal cashmere for a blazer and completely different black-silk choices for night put on.
I additionally attempt to clarify within the video that if somebody simply likes the Saman Amel fashion, they don’t must undergo each a part of this course of. It’s simply there if you need it. Individuals differ in what they like and what they want by way of service, simply as a lot as they do of their garments.
I notably favored the way in which Dag illustrated this by speaking about two prospects who just lately ordered the identical DB charcoal go well with. One was a senior lawyer and would put on it with a shirt and tie; however the different labored in vogue and can be extra more likely to put on it with cowboy boots and a bucket hat. The Saman Amel tonal fashion could make it a little bit of a clean canvas.
One ultimate factor I assumed was attention-grabbing was the explanations to say ‘no’ to a buyer. Or fairly, to softly recommend that they have already got a kind of, or don’t want that for a minimum of one other six months. Typically folks of all ranges of expertise purchase an excessive amount of too shortly.
Within the video I’m carrying:
Dag is carrying:
- Saman Amel go well with in navy Artwork du Lin linen from Solbiati
- Saman Amel black polo shirt
- Saman Amel black Metropolis-Moc footwear
