Love Wellness from founder Lo Bosworth, has been filling within the gaps in girls’s well being merchandise since 2016, from demystifying the connection between vaginal and intestine well being to serving to banish bloat. Now, the model is coming to QVC to assist attain much more girls.
We caught up with Lo amidst the thrilling information, however after all, once you consider Lo Bosworth, you in all probability consider the California woman who starred in Laguna Seashore and The Hills, so it’s no shock the fires in Los Angeles hit near dwelling for her, so she jumped into motion. Love Wellness is organizing a drive to ship well being and wellness necessities to the impacted communities. Under, we caught up with Lo forward of the official launch of Love Wellness on QVC on January 15 at 7 PM ET—make sure to tune in.
On the LA fires…
“I’m not in LA proper now, however I can depend on two plus fingers the buddies who’ve misplaced their properties. My dad and mom are in Laguna, and we all the time lived in worry of fireside. Laguna burned down in 93. They misplaced 500 properties, and virtually 400 had been broken, so Laguna went by way of this within the early 90s. My dad and mom’ home didn’t burn down in that fireplace, nevertheless it did burn down at one level. So it’s actually hitting near dwelling. The size of it’s simply stunning.”
On Love Wellness coming to QVC…
“QVC, to the Love Wellness staff and myself, is the proper platform to actually have direct, real-time conversations and converse to a brand new group of ladies. I really feel like our model has all the time been about schooling, transparency and providing actual options for ladies’s well being, and QVC as a platform actually permits us to inform that story in a really significant method.
We actually get to transcend a product on a shelf and have interaction with folks, reply their questions, clarify the science, and truly join with girls on this private degree that QVC permits you to do. So, I’m actually excited to broaden our mission to such a trusted place for ladies, and so they’re already turning to QVC for wellness and self-care. Girls’s wellness is an enormous a part of their initiatives in 2025 and going ahead, so to be one of many early manufacturers on this area on the community is extremely thrilling. We’re very honored.”
On welcoming extra girls of their 50s to the Love wellness group…
“It’s partly a brand new demo for us, however a demo that does know and belief our merchandise. My mother and all her pals, for instance, are so excited that we’re launching on QVC. You realize, girls belief QVC, so for us, with the ability to talk to this specific demographic by way of such a trusted platform, there couldn’t be a greater approach to make that connection. It’s method higher than Meta advertisements.
QVC has a very, actually excessive barrier to entry. Nice manufacturers are on QVC, and their viewers trusts them due to that. And so to have the ability to make that reference to their viewers, and type of instantly step into that class of name for his or her viewers is actually thrilling for us.”
On new launches..
“We’re launching our new Every day Love Electrolytes on QVC, which is thrilling. Every day Love Multivitamin ($20) is our best-selling multi, now that is the sister product. Every day Love Electrolytes are hydration for her. It has sodium ranges for much less bloating. It helps to assist cortisol and girls’s hormone steadiness, and it helps to assist nutrient absorption. So, the 2 are actually an ideal pair, and I couldn’t be extra excited to launch it first on QVC. It’s our first growth into the drinks class, and I believe it’s going to go rather well.
On the one complement she’d suggest to girls over 50….
“Every day Love the multivitamin is launching on QVC, and we really dropped the value on that product from $34.99 to $19.99 final 12 months. It’s a very vital value drop in an effort to make the product extra accessible. I consider it’s essentially the most complete multivitamin in the marketplace. It has 25 plus elements plus herbals in it for ladies’s hormone steadiness, so it’s actually distinctive in that method. I believe that that may be a nice 50-plus product.”
On the significance of routines over resolutions…
“I’m actually centered on sustaining my routine. I believe that most individuals’s routines are literally fairly humble, and that’s an excellent factor. My each day routine is to do my skincare, put on sunscreen, take my dietary supplements, fill my water bottle each morning, and get in my steps. It’s a humble routine. We’re actually not for resolutions [at Love Wellness], however my aim is to simply preserve that routine as a result of sustaining that routine as a baseline helps you preserve good well being.
I’ve a brand new Substack that I launched a few weeks in the past, and I posted an article about resolutions. One of many examples I gave as to why resolutions might be actually difficult is as a result of everyone actually shoots for the moon. I used to be a type of women that obtained a type of big gallon water bottles a number of years in the past off Amazon. I used to be like, ‘I’m going to drink extra water.’ After a number of days of that, I used to be like, perhaps I don’t must drink this full gallon of water daily. Possibly I simply must movie my normal-sized water bottle each morning. You go from a decision to an answer, proper? Only a water bottle daily is the answer. You don’t want some huge decision. Dietary supplements are part of that too, proper? Like only a multivitamin and your probiotic daily—nice answer.
A phrase from QVC…
“The start of a brand new 12 months is the proper alternative to give attention to wellness and uncover new merchandise for self-care. As a ‘female-first’ life-style and complement model, Love Wellness empowers girls to take management of their female well being by reducing by way of the noise and misinformation and reframing girls’s views on the right way to care for his or her physique.
Lo Bosworth has performed an incredible job eradicating the stigma from female private care and offering options which might be fashionable and efficient. For our QVC clients, nearly all of whom are girls 50+, it’s a time of their lives the place they’re experiencing bodily, psychological and emotional modifications and wish options that may assist assist them. We’re excited to introduce Lo Bosworth and her progressive merchandise to our clients, inspiring them to really feel snug within the pores and skin they’re in and take cost of their very own well being.”
— Kristen Stevens, Vice President of Residence and GMM, QVC.