In a sea of logo-splashed luxurious activewear manufacturers, Varley stands out for his or her IYKYK tackle an oversaturated market. Certain, we love the enduring triple-striped monitor pants from Adidas and the colorful manipulation of P.E. Nation’s brand on their fashion-forward jumpers, however the place does one go for fashionable, high-quality types that permit their smooth tailoring communicate for themselves?
“Varley is a fashion-centric model that’s designed with motion in thoughts,” says Kay Barron, Internet-A-Porter‘s Shopping for Director. “Its assortment of elevated knits, outerwear, sweats and refined fundamentals enable for an easy transition from a exercise class to a social event, or after all, you may skip the exercise class! Over the previous three months alone, now we have seen a outstanding 967% improve in buyer searches on the location for ‘Varley DoubleSoft’ alongside a 500% rise in buyer searches in the identical time interval for ‘Varley jumper’, which exhibits the rising curiosity in these types.”
The Loro Piana of activewear (with out the eye-watering worth tags), Varley based in 2015 by husband-and-wife duo Lara and Ben Mead has quietly made a reputation for his or her luxe loungewear and sportswear smooth sufficient to go straight off the tennis court docket and right into a girls’ luncheon. Based mostly between LA and London, Varley marries West Coast laidback-chic with the London girl’s trendy wants and it is change into a cult favorite amongst discerning style insiders and influencers alike.
“I believe Varley has a extra elevated design with fascinating particulars, so it stands out for its effortlessly stylish type,” says Ingrid Wilkinson, a content material creator recognized for elegant, minimalist type and a self-professed fan of athleisure. “It is actually standard with my followers; all of us need to look put collectively whereas being cozy and relaxed.”
Suppose: rust-coloured ribbed leggings with an identical mock-collard jumper or their fan-favourite Vibe ribbed cotton-blend sweatshirt. Their fitness center kits function elevated, muted colors like dusty rose or deep copper and are supposed to be layered below their luxurious choice of buttery-soft loungewear.
Luxurious, as everyone knows, is all concerning the particulars, and it is no exception in the case of luxurious activewear. Whereas at first look, there might not be explicit distinctive options about Varley’s minimalist types, it is the near-imperceptible options, just like the reduce of the sleeve or flop of the collar that make the items really feel fashion-forward.
There are after all different activewear manufacturers I really like. Adanola is my go-to on lazy weekends spent between the fitness center and the farmer’s market, and Vuori is for my cosy Sunday walks. Varley is available in once I must hop from pilates straight right into a enterprise assembly. The Corrine Jumpsuit I purchased final yr, a flexible thick jersey-esque piece in a stone-cream color that cinches on the waist has allowed me to really feel put-together in below 30 seconds. It saves me a tonne of house in my carryall too.
Whereas the model is celebrating its tenth anniversary in 2025, it was over lockdown and the following increase in tenniscore that put Varley on the highest of everybody’s radars. As we invested in loungewear that took inspiration from fashionable tennis uniforms, Varley’s court-side stylish aesthetic actually took off, approach earlier than Challengers even hit cinemas.